©2026 All rights reserved
Stockholm, Sweden
2025
Turning Transactions Into Self-Expression for Klarna
Campaign
We created the Receipt-Tee — a wearable receipt where people could write down their favorite purchases, the ones that define them. By turning transactions into self-expression, Klarna’s physical card became not just a payment tool, but a way to show identity.
Art Director: Jacob Holm
Art Director: Jennie-Ellen Dell’UvaCopywriter: Alice Maddock
Copywriter: Fiona Östlund
2025
Turning Transactions Into Self-Expression for Klarna
Campaign
We created the Receipt-Tee — a wearable receipt where people could write down their favorite purchases, the ones that define them. By turning transactions into self-expression, Klarna’s physical card became not just a payment tool, but a way to show identity.
Art Director: Jacob Holm
Art Director: Jennie-Ellen Dell’UvaCopywriter: Alice Maddock
Copywriter: Fiona Östlund
Art Director with roots in architecture, working at the intersection of art and communication
Be scared and do it anyway, that's my motto when it comes to art direction. And to life for that matter. Weather it's been pursuing advertising, taking lessons in improvisational theatre or diving with sharks, my scariest decisions have also been my best.
Be scared and do it anyway, that's my motto when it comes to art direction. And to life for that matter. Weather it's been pursuing advertising, taking lessons in improvisational theatre or diving with sharks, my scariest decisions have also been my best.
Campaigns
Campaign
2026
67% of Gen Z can go days without leaving their homes. How can we get them to leave their comfort zones? With a wild f*cking deal.
Film
2025
When you scratch a lottery ticket, you feel a lot: hope, anxiety, joy, and maybe a bit of fright. In other words truly a symphony of feelings.
Campaign
2025
Having a summer house comes with a lot of stress. With Hestia you can be sure your house is doing OK, no matter how far away.
Parent Time-out
View Project
Campaign
2026
Google Gemini introduced Parent Time-Out: a 20-minute pause for emails with harsh or angry tones. Gemini blocks the message before it's sent, giving parents time to reflect, rewrite, or let AI soften their tone.
Netflix
Instagram & TikTok
View Project
Various Social Media posts
2025-2026
Handpicked content created for Netflix Nordics' social media account.
Copywriter: Hedda Holmberg
Art Director: Jacob Holm
SoMe Campaign
2026
A SoMe campaign on LinkedIn, the space with the least amount of self-distance on the Wide Web, gives the much needed humor and self-distance the channel is so desperately lacking.
Art Director with roots in architecture, working at the intersection of art and communication
Trissmas Carol
Svenska Spel AB
A Wild F*cking Deal
Verizon
No Matter How Far
Hestia
The Infomercial
Yodabee
Parent Timeout
Google Gemini
Instagram & TikTok
Netflix Nordics
Art Director with roots in architecture, working at the intersection of art and communication
Trissmas Carol
Svenska Spel AB
A Wild Fucking Deal
Verizon
No Matter How Far
Hestia
Parent Timeout
Google Gemini
The Infomercial
Yodabee
Instagram and TikTok
Netflix Nordics
