©2026 All rights reserved
Stockholm, Sweden
2025
Turning Transactions Into Self-Expression for Klarna
Campaign
We created the Receipt-Tee — a wearable receipt where people could write down their favorite purchases, the ones that define them. By turning transactions into self-expression, Klarna’s physical card became not just a payment tool, but a way to show identity.
Art Director: Jacob Holm
Art Director: Jennie-Ellen Dell’UvaCopywriter: Alice Maddock
Copywriter: Fiona Östlund
2025
Turning Transactions Into Self-Expression for Klarna
Campaign
We created the Receipt-Tee — a wearable receipt where people could write down their favorite purchases, the ones that define them. By turning transactions into self-expression, Klarna’s physical card became not just a payment tool, but a way to show identity.
Art Director: Jacob Holm
Art Director: Jennie-Ellen Dell’UvaCopywriter: Alice Maddock
Copywriter: Fiona Östlund
Competition Entry
2026
67% of Gen Z can go days without leaving their homes. How can we get them to leave their comfort zones? With a wild f*cking deal.
Social media for Netflix Nordics
View Project
Commissioned Work 2025-2026
Handpicked content created for Netflix Nordics' social media account
When you scratch a lottery ticket, you feel a lot: hope, anxiety, joy, and maybe a bit of fright. In other words truly a symphony of feelings.
Having a summer house comes with a lot of stress. With Hestia you can be sure your house is doing OK, no matter how far away.
A SoMe campaign on LinkedIn, the space with the least amount of self-distance on the Wide Web, gives the much needed humor and self-distance the channel is so desperately lacking.
Google Gemini introduced Parent Timeout: a 20-minute pause for emails with harsh or angry tones. Gemini blocks the message before it's sent, giving parents time to reflect, rewrite, or let AI soften their tone.
Art Director based in Stockholm, working at the intersection of filmmaking, physical craft and deadpan humor
Be scared and do it anyway, that's my motto when it comes to art direction. And to life for that matter. Whether it's been pursuing advertising, taking lessons in improvisational theatre or diving with sharks, my scariest decisions have also been my best
Trissmas Carol
Svenska Spel AB
A Wild Fcking Deal
Verizon
No Matter How Far
Hestia
The Infomercial
Yodabee
Social Media Posts
Netflix Nordics
Parent Timeout
Google Gemini
Art Director based in Stockholm, working at the intersection of filmmaking, physical craft and deadpan humor
Be scared and do it anyway, that's my motto when it comes to art direction. And to life for that matter. Whether it's been pursuing advertising, taking lessons in improvisational theatre or diving with sharks, my scariest decisions have also been my best
Art Director based in Stockholm, working at the intersection of filmmaking, physical craft and deadpan humor
Be scared and do it anyway, that's my motto when it comes to art direction. And to life for that matter. Whether it's been pursuing advertising, taking lessons in improvisational theatre or diving with sharks, my scariest decisions have also been my best
Say hello :)
+46(0) 700 22 56 56
jacob.holm@student.berghs.se
+46(0) 700 22 56 56
+46(0) 700 22 56 56
